About Us

BASICS was founded in the summer of 2014 by cousins Jacob Durham and Jon Richards, but its beginnings can be traced back to summers in Montana when they were kids. Each summer they explored something new, but they never stopped creating: zip lines, forts in the forest, homemade movies, just to name a few.

They have always had a creative bug in them, so they decided to share what they were creating with the world by launching their first product on Kickstarter: the BASICS Wallet! With an original goal of $10,000 they successfully raised over $170,000 on Kickstarter and were pleasantly surprised by their wallet’s booming success. Jacob and Jon hope to offer additional products soon that will help people simplify their lives and get back to the BASICS with style.

Jacob Durham

With a passion for product and business development, Jacob is always thinking about the next big product for BASICS. Jacob works in his sleep to make sure no opportunities are missed. When it comes to product development or crunching numbers, there is no task too big for Jacob to learn and master.

Jon Richards

Jon has been inventing since he was born. He is passionate about ideas, entrepreneurship, creating—anything to make life easier or just plain awesome. Product development, networking, and sales are a few of his specialties. He loves spending time with family.

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About BASICS

BASICS was founded in the summer of 2014 by cousins Jacob Durham and Jon Richards.

They have always had a creative bug in them, so they decided to share what they were creating with the world by launching their first product on Kickstarter: the BASICS Wallet! READ MORE...